Real Estate Information Archive


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Cheaper to buy than rent in 78% of major cities

by Rob Zwemmer

Cheaper to buy than rent in 78% of major cities

It is cheaper to buy a home than to rent one in 39 of the nation's 50 largest cities, according to a quarterly report released today by Real Estate search and marketing site Trulia.

Trulia's rent vs. buy index compared the median list price with the median rent on two-bedroom apartments, condominiums and townhomes listed on as of April 1, 2011, in the 50 most populous cities in the U.S. While 72 percent of the cities favored buying in the previous quarter's report, 78 percent favored buying in this latest report.

"With home prices nearing a double dip and more foreclosures expected to flood the housing market over the next two years, the decision between renting and buying a home across most of the country has clearly moved in favor of buying," said Ken Shuman, Trulia's spokesperson, in a statement.

"As we head into the summer buying season, those looking to buy a home should be encouraged by improvements in the market and feel optimistic about their chances of finding an affordable home -- much more so than in previous years."

The Real Estate market in the Palm Springs Area has done very well in 2010-2011.  Home sales is up by 11% and Inventory is down by 8.1% according to Rob Zwemmer. 75% of all Home Sales are Bank Owned Homes for Sale ! and short sale properties. The main buyers are still the Canadians with there strong Canadian Dollar.

For a complete list of Bank Owned Homes in the La Quinta or Palm Springs areas visit:

Inspiration for Today: Build Your Own!

by Rob Zwemmer
"If you have built castles in the air, your work need not be lost; that is where they should be.
Now put the foundations under them."
- Henry David Thoreau


"Follow the yellow brick road," sang Dorothy and her unusual entourage in The Wizard of Oz, as they marched toward the Emerald City. The road was clear and their direction set. What they didn't know was that the good witch and the joyful munchkins had sent them down a road leading to a wanna-be fake wizard behind a curtain.

Have you ever had friends or family direct you to take a "yellow brick road" of their imagining? If you blindly followed their advice, you may have ended up in your own Emerald City of disappointment. The truth is that you have the power to create and follow a yellow brick road of your own, one that leads to the realization of your dreams.

The hard part is that YOU must also lay the paving stones of that road. You must first decide on a destination, and then be certain that each brick faces in that direction. Along the way, you may be distracted by winged monkeys or a wicked witch of your own making. If you succumb to those distractions, you may look back to find that your paving stones are uneven and lead in the wrong direction.

Only by having your destination clearly in mind will you arrive unscathed by life's many dead-ends and hairpin twists and turns. You must also be committed to the work involved - choosing only the right bricks, having the patience and perseverance to lay them straight, and the strength to avoid life's temptations as you work.

In the words of Thoreau - "If you have built castles in the air . . . "

If you would like to learn more about luxury homes in La Quinta, California, or surrounding areas please visit our site at:

If you would like to find out how much  your home is worth, please visit our site at:

If you would like a list of bank owned Homes in the Palm Springs area, please visit our site at:

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by Rob Zwemmer


For Immediate Release

La Quinta, CA- April 24, 2011-To help offer support and salute April's National Child Abuse Prevention Month, local Realtor Rob Zwemmer, Keller Williams Realty of La Quinta, is sponsoring in conjunction with the Olive Crest organization, a day trip for 19 foster children and their parents to Disneyland in Anaheim. The trip will take place on Tuesday, April 26th.

"We hope to create some great and happy memories for these kids that have been placed by Olive Crest with foster families due to the challenging lifestyles they experienced at home," said Zwemmer.

Since 1973, Olive Crest has brought hope and helped to create bright, positive futures for abused, at-risk and neglected children. Currently, approximately 1,000 children and families are served by Olive Crest, an organization committed to offering programs that extend compassion, commitment and healing. Zwemmer and his staff are proud to be a contributing part of their efforts.

"This is such an important cause everyone should get involved in. The care and safety of children is a growing concern as many families right now are torn apart by economic issues, mental illness, all sorts of major challenges. Unfortunately, it impacts the children of the household negatively. It is so gratifying to be able to partner with Olive Crest and offer this special day for these local kids," Zwemmer added.

Olive Crest has locations throughout Southern California, the Pacific Northwest and Nevada.

Rob Zwemmer can be reached at:  [email protected]

Palm Springs from above! - Video

by Rob Zwemmer

Inspiration for Today: Take A Siesta!

by Rob Zwemmer
"The tragedy of life is not so much what men suffer, but rather what they miss."
~ Thomas Carlyle


When setting goals and planning our future, we sometimes fail to look far enough ahead. Consider the following story:

An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied, "Only a little while." The American then asked, "Why didn't you stay out longer and catch more fish?" The Mexican said, "With this I have more than enough to support my family's needs." The American then asked, "But what do you do with the rest of your time?"

The fisherman said, "I sleep late, fish a little, play with my children, take siesta with my wife, then stroll into the village each evening where I sip wine and play guitar with my amigos. I have a full and busy life."

The banker scoffed, "I'm a Harvard MBA and could help you. You should spend more time fishing; and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats. You would eventually open your own cannery and control the product, processing and distribution. You could leave this small coastal fishing village and move to Mexico City, then Los Angeles, and eventually New York where you will run your ever-expanding enterprise."

The fisherman asked, "But, how long will this all take?" To which the American replied, "15 to 20 years." "But what then?" asked the fisherman. The banker laughed and said, "That's the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You would make millions."

"Millions? And then what?" The American said, "Then you would retire. Move to a small coastal village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos." (!!!)

So . . . what are you working for? The IPO or the good life? Stop working toward "someday," and appreciate your success on this day. Take time to enjoy the siesta!

Build a Wall of Happiness!

by Rob Zwemmer


"To affect the quality of the day, that is the highest of arts."
- Henry David Thoreau

"To be happy at home is the ultimate result of all ambition."
- Samuel Johnson

"Before I built a wall I'd ask to know What I was walling in or walling out."
- Robert Frost


To affect the quality of anything first requires action of some sort. Affecting is the opposite of passivity. In a passive state we can only BE affected, but we ourselves have no effect on our surroundings or other people. Hold that thought for a moment and consider next the result of your "affecting."

Ambition leads to action. Your ambition leads you to affect the quality of the day through some action. So what is the ultimate result of your ambition transformed into action? Johnson suggests it is "to be happy at home."

If, as Johnson recites, being "happy at home" is the ultimate result of your ambition, then why are you working so hard? Is there a way to avoid working evenings and weekends? Could you schedule your child's soccer game into the week's plans? Is that next appointment more important than celebrating life with your spouse at anniversary time?

One way to affect the quality of your day, which in turn may result in happiness at home, is to "build a wall," to paraphrase Frost. Keep in mind that walls may limit you if they are constructed of heavy gauge steel and mesh rimmed with concertina wire. Walls can also be formed as a low hedge or a split-rail fence - even more simply as a line in the sand. Rather than limiting us, they become a mere reminder of how far we are willing to go.

As we affect the quality of our life and push our ambition to the limit, we may also make choices about the boundaries of our lives. By choosing sound principles of living, for example, we may say "No" to friendships with those who operate outside our boundaries of accepted activities. We may decline meaningless activities, or the occasional committee appointment, which robs us of our valuable time.

In the end, WE are solely responsible for affecting the quality of our individual lives. We must choose wisely.

Record-setting residential sale --$100 million!

by Rob Zwemmer

Record-setting residential sale --$100 million!

Russian billionaire buys Silicon Valley home

Luxury housing market showing signs of recovery

(April 5, 2011) --  In a transaction which set a record for most expensive U.S. residential sale ever, Russian billionaire Yuri Milner (who heads Digital Sky Technologies) has reportedly paid $100 million for a 25,500-square-foot Los Altos Hills (CA) home which was not even listed for sale. This record-setting sale is just one indication that the wealthy have opened their wallets and are shopping for homes again

Nationally, the million dollar and above housing market rose 4% in February year-over-year as luxury buyers snapped up homes, often for all cash. The jump in luxury purchases is counter to the Real Estate resale trend in general.  In February, total residential sales dropped 2.8% as compared to February a year ago.  

“Evidence of this positive trend for luxury home sales is evident in La Quinta, too,” said Rob Zwemmer, a luxury Real Estate professional with Luxury Homes by Keller Williams.  The strong Canadian dollar,  low interest rates, and positive economic news are all helping to keep the market in swing.    

Why the rise in luxury sales?  According to Laurie Moore-Moore, Founder of The Institute for Luxury Home Marketing, an organization which trains luxury agents internationally, “The number of wealthy households in the U.S. and world-wide is almost back to where it was before the downturn.  Add the fact that many high net worth individuals are reassessing their investments and rethinking how and where to invest.  High-end U.S. residential Real Estate is now attracting many of these dollars, Euros, and Rubles. This bodes well for the luxury home market in the short term.  Luxury may well be the real estate segment that leads the recovery.”  

Extreme or Temperate?

by Rob Zwemmer


"Temperance in all things!" 
- Harry S Truman

Extreme or Temperate?

You can see it on TV almost every day - extreme football, extreme wrestling, extreme police chases, extreme everything. The TV networks seem to be competing to capture our attention with one-upsmanship to the extreme.

If you're in your 20's to mid 30's, doing things to the extreme may be attractive to you. If you're 35-45, you may be starting to question whether it's necessary to carry things quite so far. If you're over 45, your age of wisdom may have set in - leading you in another direction - towards temperance. The good news is that it's beneficial at any age.

Recently on TV, there was an old interview with Harry Truman at the age of 77. The interviewer David Susskind asked, "To what do you attribute your energy and vitality at age 77?" Truman shot back with noticeable conviction, "Temperance in all things. I take plenty of rest, sleep well at night, and eat the right foods. That leaves me ready to face the challenges of being president."

What a simple word - "temperance." Webster defines it as "moderation in action or thought; restraint; marked by moderation, as in keeping within limits." It does not mean total abstinence or prohibition of action. It is merely a concept that takes into account reasonable, self-imposed limits.

Some see temperance as "clean living." By whatever name, it can bring peace, tranquility, good health, high self-esteem, satisfaction, and financial freedom. What are your self-imposed limits?

Displaying blog entries 1-8 of 8