Real Estate Information Archive


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The Value of Teamwork

by Rob Zwemmer

No matter what business you are in, whether in the workplace or out playing sports, or working alongside members in a community effort, effective and strong teamwork can produce fantastic results. Take your company to the next level by forming, encouraging and maintaining a successful team that looks forward to coming to work every day. Cultivating an environment of mutual respect for each other only leads to higher productivity, and the growth results everyone wants to attain in their careers. It does sound easy, but effective teamwork does not happen automatically; it takes a deal of hard work and compromise every day.

Good leadership: Effective leadership is one of the most important components of good teamwork. The team's leader should possess the skills to create and maintain a positive working environment and motivate and inspire the team members to take a positive approach to work and be highly committed. An effective team leader will promote a high level of morale and make them feel supported and valued.

Clear & Concise Communication: Communication is a vital factor of all interpersonal interaction and especially that of a team. Team members must be able to articulate their feelings, express plans and goals, share ideas and see each other's viewpoints.

Establishing Roles: It is necessary for team members to understand what their role and purpose on the team is, what their responsibilities are. The team leader needs to define and communicate the general purpose at the beginning of the team's formation.

Conflict Resolution: Conflicts will arise no matter how well a team functions together. The best way to counter conflict is to have structured methods of conflict resolution. Team members should be able to voice their concerns without fear of offending others. Instead of avoiding conflict issues, a hands-on approach that resolves them quickly is much better. It is often advised that the team leader sit with the conflicting parties and help work out their differences without taking sides and trying to remain objective if possible.

Set a good example: The team leader must set a good example to form strong teamwork. In order to keep team members positive and committed and motivated, the team leader needs to exhibit these qualities.

Learn, inspire, share and grow together and watch your business grow exponentially.

Zwemmer & Associates
A unified team of Real Estate experts.
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Tax Deductions Often Overlooked

by Rob Zwemmer

Yes, it’s tax time again. If you haven’t yet gone through the process of collecting and organizing your paperwork, and listing your deductions, consider and include the following:  

Housing Costs – Along with mortgage interest, costs incurred when buying a home can be deducted. Private mortgage insurance, the points paid on an original mortgage and energy credits are also deductions you shouldn't overlook.

Medical Costs – Including health insurance premiums, eyeglasses and vision care, dental visits, counseling, therapy, and the miles traveled to medical appointments. Medical expenses must add up to more than 7.5 percent of your adjusted gross income (AGI) for 2012 taxes. In 2013, the figure will rise to 10% of AGI. Also deductible is long-term care insurance (subject to specific dollar amounts depending on age), and weight-loss programs if prescribed as treatment for a disease diagnosed by a physician.  

Education Costs – Including student loan interest. Parents contributing to their child's college education can either choose tuition and fee deduction of up to $4,000, or take tax credits. The American Opportunity Tax Credit is for up to $2,500 per student for the first three years of college. The Lifetime Learning Credit is for up to $2,000 per family for every additional year of college or graduate school.

Non-Cash Charitable Contributions - Accurately determine the fair-market value of your charitable contributions such as clothing and goods. Don’t short-change yourself by under estimating your donations. Other allowable charitable deductions are expenses paid on behalf of a charity, and donating appreciated stock.

Click here to browse our Featured Listings of homes for sale in Palm Springs area - we are adding new properties all the time so check back often!

Zwemmer and Associates

Client Testimonial

by Rob Zwemmer

Rob Zwemmer and Associates is a team of Real Estate experts, adding the personal touch to every aspect of the real estate transaction. We would like to share this recent letter sent to our Vice President of Sales, Bobbi-Lou Webb, from a client that purchased a home from her in La Quinta.

Dear Bobbi-Lou:  Your professionalism never does less than amaze me.  Thank you so much for the final papers of the sale and the disc.  That is real class. Needless to say, if ever Real Estate services are required by me in the future, you head the list.  Thank you again.  You are a real pro.  Best wishes, Paul.

Zwemmer and Associates would like to thank Paul from La Quinta for taking the time to submit this letter to us. We hope that we hear from you whenever you are ready to buy or sell a home in the Palm Springs area. Our expert guidance, advice, courteous and respectful service is the foundation on which we operate our business. Our parting gift is always a CD disk containing all of the paperwork generated during the transaction… just one of the special “extras” we supply to every one of our clients.

Check out our Featured listings at and see what luxury homes are for sale in Palm Springs.

Rob Zwemmer
Zwemmer & Associates
La Quinta, CA

Record Sale in Mountain View Country Club

by Rob Zwemmer

Asking For a Home Inspection Contingency

by Rob Zwemmer

There was a time when buyers never thought about asking for a home inspection contingency when entering into contract to buy a home--but times have changed--it is now an expected part of any Real Estate transaction. Whether you are purchasing a new or older home, it is imperative that you request a home inspection contingency as part of the purchase contract. You should reserve the right to have the property you are buying thoroughly inspected for any defects or potential issues that might lie ahead. The home inspection contingency provides you with the right to cancel the sale if you discover problems that were not visible during tours of the property. You can request the seller to make the repairs, or accommodate with an adjustment to the sales price. sellers are under no obligation to agree.

It's important to have the peace of mind that your newly purchased property is a sound investment, and will not end up costing you money and headaches with unwelcome surprises that could have been addressed at the point of purchase.

Rob Zwemmer
Rob Zwemmer and Associates

Search Homes for Sale in the Palm Springs area at:

Buying or Selling? Rob Zwemmer and Associates are a skilled and professional team that can lead you through a seamless Real Estate transaction.

Improving Your Website Ranking

by Rob Zwemmer

Page ranking is the name of the game when it comes to consumers connecting with you via online searching. If you have a high page rank from one of the major search engines like Google, Yahoo! or Bing, the better your business has of being discovered by potential customers. If you offer a service or products, you probably depend mostly on the web to attract new customers and to keep your current ones engaged and connected. It’s important to strategize how you are going to implement and populate content into your website. Most small business owners can’t afford the high cost of paid placements on search engine results pages (SERP), and there is a significant charge every time someone clicks on your entry (Pay-Per-Click) after you obtain a number one placement through the Google AdWords service. But there are cost-efficient ways to achieve a top placement in the hierarchy of a search page by applying a few simple organic techniques.

Search engine optimization (SEO) techniques can steadily raise a website’s rank and help drive more people to your site. Just ensure you are posting quality content, written grammatically correct with no punctuation or spelling errors. Google is very savvy and can clearly distinguish the difference between quality and inferior web content—issues that can make or break your efforts in achieving that coveted top search ranking. The main thing is to include keywords that fully describe your service or business. Put yourself in the shoes of your customer and think about the search criteria you would type in to discover your business. Including the right keywords in your website will capture Google’s attention and describe what you are all about. The Google Keyword Tool Box page can help you determine what keywords will have the most attraction power, while explaining the details of how to effectively optimize your website. Remember that keywords should be a part of all headings, subheadings, captions and within body text so search engines can seek you out.

Backlinks is another important element of SEO; links from other websites that point to your site. Search engines grade the quantity and quality of your backlinks to decide how to rank your web pages. The more links applied, the more you have increased web presence. But it’s not entirely about quantity here—it is quality backlinks that are most effective, such as a link that originates from a popular and respected website with a high page ranking. The linking site should always pertain to topics featured on your site; unrelated links tend to be ignored and even counted against you. It’s most beneficial if the anchor text on the linking site be one of your keyphrases. The perfect use of backlinks can improve your search engine results and help make you top in your field. There is a real science to it, and if you explore and experiment, optimizing your website can be a fascinating and ongoing marketing project.

Browse our listings at to find homes for sale in the Palm Springs area.

Rob Zwemmer of Zwemmer & Associates,
Real Estate Experts
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Setting Your Priorities

by Rob Zwemmer

An Inspirational Story...

A philosophy professor stood before his class with some items on the table in front of him. When the class began, wordlessly he picked up a very large and empty mayonnaise jar and proceeded to fill it with rocks, about 2 inches in diameter. He then asked the students if the jar was full. They agreed that it was. So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles, of course, rolled into the open areas between the rocks. He then asked the students again if the jar was full. They agreed it was. The professor picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He then asked once more if the jar was full. The students responded with a unanimous, “Yes.”

“Now,” said the professor, “I want you to recognize that this jar represents your life. The rocks are the important things – your family, your partner, your health, your children – things that if everything else was lost and only they remained, your life would still be full.

The pebbles are the other things that matter – like your job, your house, your car. The sand is everything else. “The small stuff.”
“If you put the sand into the jar first,” he continued “there is no room for the pebbles or the rocks. The same goes for your life.

If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you. Pay attention to the things that are critical to your happiness. Play with your children. Take your partner out dancing. There will always be time to go to work, clean the house, give a dinner party, and fix the disposal.

Take care of the rocks first – the things that really matter. Set your priorities. The rest is just sand.

Author Unknown

Your Video Snapshot of Palm Springs, CA!

by Rob Zwemmer


Visit the Palm Springs area through your own video tour. It's all happening here, so come and be a part of the excitement!

An Inspirational Story!

by Rob Zwemmer


"You can't keep blaming yourself. Just blame yourself once and move on." 
~ Homer Simpson of Fox Television's "The Simpsons" 
Ever made a mistake, or failed at what you set out to do? Here’s some big news that you should already know: You’re not alone! 
How many times have you kicked yourself in the pants for screwing up? Fessing up to your mistakes is a mark of maturity, self-confidence, and even progress. Whether admitting it to yourself or acknowledging your fault to others, you know that you simply must pick up from that point, regroup your efforts, and with any luck, not make the same mistake twice. 
Cicero wrote, "Any man can make mistakes, but only an idiot persists in his error." We could add that only an idiot persists in his blame. Acknowledge your fault, but once is enough. How will you ever feel competent if you can’t manage occasional mistakes? You’re human, right? So is everybody else, and they will understand. 
Don’t dwell on your mistakes, or you’re just making another mistake! You’ll garner more respect if you fail, admit your failure and then avoid another error. Anyone engaging in constant self-blame or over-willingness to accept blame is perceived as weak and ineffectual. 
Remember that the winner is the one who made the next-to-last mistake! You and your competition will continually experience challenges that will be managed skillfully or be mishandled. Make sure that your last effort is carried out capably! 
Think of your life as a series of games or matches in a long sports career, and consider Bill Vaughan’s words: "In the game of life, it's a good idea to have a few early losses, which relieves you of the pressure of trying to maintain an undefeated season." Nobody wants to lose, but nobody wants to be expected to win every time, either! Be realistic in your expectations, modest in your failures and gracious in your victories!
Have a great week.

Displaying blog entries 1-9 of 9