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Palm Springs, California Real Estate Podcast

by Rob Zwemmer

Palm Springs, California Real Estate Podcast








by Rob Zwemmer


"There is a law in psychology that if you form a picture in your mind of what you would like to be,
and you keep and hold that picture there long enough,
you will soon become exactly as you have been thinking."
- William James (1842-1910)


Walk into a totally dark room. What do you see? "Absolutely nothing," you say. Now, turn on the light. Where did the darkness go? Really - where is it now? Hopefully you will agree that darkness cannot exist in the face of light.

During a lifetime, we experience many types of "darkness." It may appear in the form of discouragement, fear, hopelessness, grief, ignorance, or poverty. Yet, in every case, there is a "light" in which such darkness cannot exist.

Fear, for example, cannot exist in the face of courage. Education denies ignorance any chance of survival. Grief disappears in the presence of peace-of-mind. Discouragement ceases when hope prevails. Wealth denies poverty its chance.

No matter what form darkness takes, it cannot exist when faced with its opposite. That also means we have the ability to send darkness on its way at any point in time. No matter how overwhelming the darkness appears, it is our thoughts and our minds that ultimately control the outcome. How powerful is that?

In the words of several favorite authors: "Think you can, think you can't, either way you're right." "Your life is what your thoughts make of it." "We are what we think about all day long." Finally, in the words of Tom Bodett, from one of his Motel 6 commercials: "We'll leave the light on for you!"


by Rob Zwemmer

       4  REASONS I AM OPTIMISTIC  ABOUT Real Estate IN 2010

Increasing Sales:

The market absorption is underway. Last year we clocked at 27% sales increase here in the Palm Springs area compared to 2008. Prices don’t have to fall further by a large percentage (as they already have from 2004/2005 high ) for sales to be generated. The window of “best opportunity” is closing.   

 Nothing - good or bad – lasts forever.


sellers Are Starting to Get It! :

Seller are realizing more and more each day that proper pricing at time of listing is their best marketing tool. This is still a buyer’s market. Unless you are the lowest priced, best maintained, best located property on the block it’s not a fair fight. buyers have more cash and time than sellers. Plus even if you are lowest and best --- the marketis still not on your side.

buyers Are Starting to Get It! :

Banks/Lenders are not looking at first offer received. They are imposing waiting periods such as 5 or 10 days +/- , from the day the listing first hits the market to seek multiple offers. buyers are getting the message: You may need your best offer up front – and all cash offers beats financing. The Banks / Lenders are more likely to choose one rather counter back and forth with everyone.

Lenders Are Starting to Get It:

The Process of getting a REO / foreclosure / Bank Owned Homes for Sale ! or short sale to closing is improving. Everyone is simply getting better over time at making these transactions work. It’s still slower than anyone would prefer – but if you do something enough you just have to get better at it.



by Rob Zwemmer


"A man's reputation is the opinion people have of him; his character is what he really is."
- Jack Miner, conservationist (1865-1944)


Ever hear someone say, "I have good credit"? They are probably referring to their credit "rating" - a score bestowed upon them by creditors, banks or rating agencies. Simply stating, "I have good credit" changes nothing, nor does the statement merit the attention of creditors. Credit can only be given by others for service to them, i.e. paying them on time.

So, credit is the result of serving others - in many ways. You cannot claim education, victory, experience, success, reputation, or a suave demeanor. Each of these is a gift from others, as a result of your service to them. Friends recognize your courage as a result of your being cool under pressure. Your success is recognized by others only once you have served them well. Knowledge of your career field is recognized by others only after it's been applied to situations in the form of more service.

In the accounting world of income and expense, a debit is something paid out, while a credit is something received. Thus all credits are received from others - not by our own making. The debits - what we pay out - are our efforts, persistence, and service. How they are rated is not under our control, but is determined by those served.

Without service, there are few rewards. Yet, you've seen those who insist on getting more attention than they deserve. They feel they're being short-changed, that they are not appreciated, that they are always the victim. If you look more closely at their contributions, you are also likely to see the dearth of service they are offering.

With service, credit follows. It may be subtle or quite visible - but it always follows. Concentrate on what you have to offer and forget the rewards. Those who are served will pick up the tab!


Have a great day !


Rob Zwemmer

Displaying blog entries 1-4 of 4